Depanneur

Transforming a convenience store into a food and beverage business. We have created everything from commercial strategy to packaging and interior design

Depanneur was founded in Nørrebro, Copenhagen, in 2015. It’s a convenience store, a bar, a cafe, but most of all, it’s a neighbourhood favourite for a good time or a coffee in the sun. After realising that the vibe in the small shop had potential for more than just one location, the ambition was clear – more locations and a Depanneur product line.

We have been part of the early foundation of Depanneur and continue to drive the strategic and creative development of the brand. Depanneur has gone from a cosy hangout spot to a food and beverage business without compromising the core values of being a small and local shop. The brand is built on a strong design foundation combined with a local and organic production approach. Depanneur now offers it’s own wine, lambrusco, beer, juice and coffee. The strategy is simple and pleasant – extend the brand and product line as casually as the shelves of a convenience store.

Shaping a business concept and design philosophy.

From one shop to food and beverage business.

From concept to product design.

Exploring the brand through community based initiatives.

Credits

Magazine

Euroman

Photographer

Rasmus Weng