Rains

Collaborating with one of the fastest growing rainwear brands in the world, on creative concepts, strategy, films, copywriting and illustration.

With a strong Scandinavian functional approach and aesthetic, Rains has managed to reinvent the rainwear category. They started with a simple, modern raincoat and now they offer everything from bags to pants and accessories, often collaborating with some of the most acknowledged fashion and streetwear brands – such as Opening Ceremony, Vans, Highsnobiety and Collette.

We have collaborated on a strategic, conceptual and production level. This included full brand integration at one of the biggest festivals in Europe – Roskilde Festival, developing limited edition concepts and producing videos.  

Creative collaborator from first rain coat to lifestyle brand.

From concept to campaigns. Creative direction at large on all levels of communication.

Conceptualising brand presence at fashion events and festivals.