Teaser film for the IKEA and Hay collaboration.
In 2017 IKEA and Hay made a collaboration. We were asked to make a video concept to get people excited, but with one clear obstruction: We couldn’t reveal any products.
We decided to create a mysterious and abstract teaser where we focused solely on the product materials from the new collection. Through imaginative cinematic aesthetics, we managed to get people excited about the new collection.
The project was made in collaboration with Nikextension and Morten Kühl Christensen