Magasin Du Nord
Magasin du Nord is the biggest department store in Denmark. Every Magasin picks a few special brands they carry and does something extra to celebrate them.
We were asked to introduce a new brand Akins Collective in a film, without actually showing their clothes.
The idea was to let the brutal architecture of Nordhavn, convey the aesthetics of the new clothing brand. We shot the film on old russian anamorphic lenses.
Made in collaboration with Morten Kühl.