Magasin du Nord
Campaign concept and video
Magasin du Nord is the biggest department store in Denmark. Magasin wanted to kick-off their 150 years anniversary in 2018 with a campaign that could embrace their timeless and fairytale like position in the minds of the Danes.
We came up with the concept of "Always Magic" and created a video based on the dressing room as a portal of transformation where everything can happen when you walk in.