Magasin meets Rains

Magasin is the oldest and biggest department store in Denmark. To activate the stories behind the brands that Magasin carries, we created a video platform called “Magasin Meets” with the purpose to meet the different brands in unique settings and tell their story through a video based on the brand aesthetic. One of the videos is about the Danish design and rainwear brand Rains.

Mandate : Creative direction, concept, art direction