Creation of a beer sub-brand
Nørrebro Bryghus was founded in 2003 as one of the first 100% organic microbreweries in Scandinavia. Every month they experiment and brew new beers in limited numbers, but most people weren’t aware of this. The father of Danish microbreweries needed a rebellious son.
Together with Nørrebro Bryghus, we created the sub-label BRAW, as a way to talk about their ongoing experiments. Each BRAW-release is a completely new beer with a unique visual expression.
Photo credits: Rasmus Weng