Rains is a well integrated brand within the music community. So when the possibility to do something at Roskilde Festival came along we helped them to conceptualize an activation that wasn't only an on-sight event, but also worked as a content driver. We teamed up with Highsnobiety as the media partner to cover the Artist Village and co-create content for Rains, Roskilde and Highsnobiety channels.
Mandate : Concept Development, Creative Exploration, Strategy
Mike Wittrup, Daniel Rørbæk, Rasmus Weng Karlsen