Rains x Roskilde Festival

Rains is a well integrated brand within the music community. So when the possibility to build the Artist Village at Roskilde Festival came along we helped them create a concept that brought together the best Denmark has to offer within design, food and drinks. The idea was to give the artists a platform where they could relax and recharge before their concerts. 

We also teamed up with Highsnobiety as media partner to cover the Artist Village and co-create content for Rains, Roskilde Festival and Highsnobiety channels.

Mandate : Creative exploration, strategy, concept development.