Working with IKEA globally on strategic and creative explorations, as well as campaigns and creative copy.
Based on the Democratic Design philosophy, IKEA is on a never ending journey to make a better everyday life for the many people. In order to do so, IKEA has a desire to challenge themselves, how they do things and societal conventions every single day.
Since 2014, we have been working closely together with many different areas of IKEA to drive change, both strategically and creatively. One of our main tasks has been to bridge commercial and creative opportunities, and make a strategic framework for communication and product development. So far, the best example of this has been the “Make room for life” strategy and concept that was commercially presented on the front of the IKEA catalogue in 2017.