Magasin du Nord

Creating national campaigns, concepts and artistic collaboration for the Bon Marche of Copenhagen.

Magasin du Nord is 148 years old and the oldest and biggest department store in Denmark. The main flagship store is located centrally at Kgs. Nytorv in front of the Royal Theatre and next to Hotel D’Angleterre‎, with an iconic Art Nouveau presence.

For the past three years, we have been a close collaborator with Magasin, aiming to consolidate the Magasin brand and business as the leading department store in Scandinavia. Our work has consisted of campaign development, artist collaborations, TVC’s, storefront window design and ongoing strategic and creative consultancy.

Strategic and creative partner with the most iconic department store in Scandinavia.

Conceptualising the celebration of Magasin du Nord's 150 years anniversary.

Concept and creative direction for artist Sergei Sviatchenko window exhibition.

Concept development of various content formats.