Collaborating with one of the fastest growing rainwear brands in the world, on creative concepts, strategy, films, copywriting and illustration.
With a strong Scandinavian functional approach and aesthetic, Rains has managed to reinvent the rainwear category. They started with a simple, modern raincoat and now they offer everything from bags to pants and accessories, often collaborating with some of the most acknowledged fashion and streetwear brands – such as Opening Ceremony, Vans, Highsnobiety and Collette.
We have collaborated on a strategic, conceptual and production level. This included full brand integration at one of the biggest festivals in Europe – Roskilde Festival, developing limited edition concepts and producing videos.