IKEA and Hay
In 2016, IKEA initiated one of their first-ever design collaborations together with the Danish design brand HAY. The collection called “YPPERLIG” was launched in IKEA stores in 2018.
Our mandate was to create a campaign that would tease the collaboration without showing any products. Focusing on materials from the product designs, we created an abstract and surreal film that aimed to leave people with a mysterious and curious, yet tactile, feeling.