IKEA Home Smart
IKEA Home smart was created in 2012 as a business unit within IKEA of Sweden, with the ambition to enrich the IKEA range using digital solutions and technology. Over the next two decades, IKEA is investing massively to claim a leading position within this category.
But, how can a furniture company speak meaningfully about smart technology in a life at home context? Together with the IKEA Home smart team, we set out to answer that question.