Postevand x MØ

Postevand is a Danish tap water brand that sells tap water in eco friendly cartons, to save nature and the groundwater. Postevand partnered up with the Danish act MØ, to spread their message to a bigger audience.

We designed the campaign and capsule collection that became the driver to bring the message “No to pesticides in groundwater” across. All products are produced in Europe and are either 100% organic, deadstock fabric or second hand. All profits go directly to planting trees that keep our groundwater clean.

Inspired by activist merchandise, we wanted to create a contemporary visual language that merged MØ’s vibrant universe with Postevand’s simple identity.